About Gina

Hi.

I switched careers into UX in late 2021 after a decade of working in marketing-comms in the nonprofit education sector. I started out as an online news producer at a K-12 policy newspaper in Maryland. I managed the paper’s website and social media accounts. Over time, I expanded into a “jack of all trades” role, and managed websites, social media, and email marketing for various organizations.

I no longer wanted to be a generalist and found UX. I took my writing and content strategy skills and entered the industry as a content designer. I work closely with product designers, researchers, and product managers to brainstorm and design usable software for the events and hospitality industries.

When I’m not working, you can find me either engrossed in a book, writing a story, walking around the city, or riding my bike Rocinante (from Don Quixote but The Expanse works, too).

LET’S CONNECT

Pubs and Talks

Escalation Exercise: A Content Buy-In Workshop

Facilitator, LavaCon 2025, Oct. 2025

How a Content Designer Collaborates in Figma

Bootcamp (syndicated), Dec. 2024

How a Content Designer Collaborates With a Product Designer

Bootcamp (syndicated), Sept. 2023

Object-Oriented UX: Discussion With Content Strategists Leveraging OOUX

Content Strategy Seattle, Sept. 2022

Experience

Cvent
Lead Content Designer, UX, 2024-current
Senior Content Designer, UX, 2023-2024
Content Designer II, UX, 2021-2023

nXu Education
Marketing Consultant, 2020-2022

Uncommon Schools
Associate Director, Marketing & Communications, 2018-2021

Education Week
Online News Producer, 2012-2016

Education & Certifications

M.A. | New School for Social Research, 2016
B.A. | University of Maryland - College Park, 2012

Conversation Design for Chatbots | UX Content Collective, 2024
OOUX Strategist | OOUX Academy, 2023
UX Design Foundations | Parsons, 2022
Front End Web Development | Udacity, 2018